Congratulations to Barbara George, who has taken up the role of Director of the Yorkshire Air Museum and Allied Air Forces Memorial. The new appointment comes as the museum moves forwards into a new era of development and initiatives, locally, regionally and internationally. Barbara has worked for the museum since 2014, moving to the role of Deputy Director in 2017. She is a French national and also has Australian citizenship, with extensive experience in the fields of management, marketing and communications, and a life-long interest in museums and history, volunteering until recently within the prestigious collections department of the York Minster.
Along with the Board of Trustees, Barbara is going to be launching a new museum strategy shortly. The museum is calling this new ethos ‘To Honour, Educate and Inspire’. Barbara commented: “Traditionally, the role of museums used to be to collect and preserve objects and showcase them to the public. However, current visitors are now demanding a less static and more engaging and fulfilling experience. Our new strategy and ethos will place the visitor journey and learning at the heart of everything we do.
“We want to empower people to take their own journeys of discovery at the Yorkshire Air Museum. We also want to make our collections and stories relevant to the diverse audiences who visit us. One of the purposes of our strategy has been to rethink our mission as an organisation. We are satisfied that our new mission encompasses the values that our museum and memorial want to stand for.”